Build an organization clients want to work with and talent wants to work for

Strong Brands Don’t Sell - They Build Relationships

What does it take to design an effective brand that is reputable, memorable, and desirable? Founder and CEO of Red Caffeine, Kathy Steele, and Content Director, Shannon Callarman, dive into how to effectively tell your organization’s story so prospects, clients, and even talent are sure to remember it. Tune in to get the tools and techniques used by all types of organizations that tap into the emotional human desires that drive brand loyalty.

Key Takeaways

  • “Humanize” your brand to build relationships and strengthen loyalty with customers and employees.

  • Build a brand story that holds a unique space in the mind of your marketplace and can help you reach your business goals.

  • Learn how renowned like Coke and Nike use archetyping to create emotional connections with customers, and you can too! 


Tuesday,  April 30th | 11:30 AM CST - 12:30 PM EST

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Webinars are about 1 hour including Q&A



Kathy Steele

Founder and CEO, Red Caffeine

Kathy Steele is passionate about people, serious about business growth, and loves to help the underdog cause in her community. She is fortunate to "do it all" in her role as CEO of Red Caffeine. She is the company visionary overseeing growth, strategic partnerships, and employee engagement.

Learn More About Red Caffeine

Shannon Callarman

Content Director, Red Caffeine

Shannon Callarman holds over 10 years of experience in business storytelling. She helps companies tell better business stories by identifying their true and unique value propositions. She believes a good story has the power to entangle, connect, and help us understand our world a little bit better.

Learn More About Red Caffeine



  • When and Where is The Webinar?

    This webinar will be on April 30 at 11:30 am. The webinars are hosted through zoom. Once you have registered, you will receive an email with further infomration on how to join the webinar when it starts.

    Can I Access Previous Webinars?

    Yes, all of our previous webinars are recorded. You can access this content on our webinar page.

  • Have Another Question?

    Email for additional information.