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Strong Brands Don’t Sell - They Build Relationships

What does it take to design an effective brand that is reputable, memorable, and desirable? Founder and CEO of Red Caffeine, Kathy Steele, and Content Director, Shannon Callarman, dive into how to effectively tell your organization’s story so prospects, clients, and even talent are sure to remember it. Tune in to get the tools and techniques used by all types of organizations that tap into the emotional human desires that drive brand loyalty.

Key Takeaways

  • “Humanize” your brand to build relationships and strengthen loyalty with customers and employees.

  • Build a brand story that holds a unique space in the mind of your marketplace and can help you reach your business goals.

  • Learn how renowned brands like Coke and Nike use archetyping to create emotional connections with customers, and you can too! 

Resources:

Brand Archetyping - Self-Guided Worksheet

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Red Caffeine Employer Branding Playbook

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