It’s easier for brands who connect with people on a deeply human level to establish a sense of familiarity and trust. The strongest brands have the power to summon memories and drive actions. Red Caffeine Strategist, Kacey Keegan, will share how renowned organizations use the brand archetyping philosophy to anchor their identity against iconic personalities. She will also step you through each of the twelve archetypes to help you discover the best-fit personality for your corporate, product or personal brand. Don’t let your brand be just a logo when it can be an experience.
Kacey Keegan, Strategist, Red Caffeine