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Empower Your Sales Team to be Better Storytellers With Improv!

How does a salesperson close the deal? They need a compelling story that connects deeply and the skills to tell it with agility. Red Caffeine CEO, Kathy Steele, and Second City Works Director of Business Development, Kirk Miller, explore the secrets of creating an authentic brand story and how improv techniques can help this narrative resonate with any audience. Give your sales team the tools to do more than just sell - empower them to embrace going off script. 

Key Takeaways

  • Why good storytelling matters to achieving business goals

  • How Improv can turn a great brand story into a powerful sales tool

  • Ways to be less scripted and more prepared

  • Empathy and active listening matter more than your pitch deck

  • Comfort with discomfort emboldens your team to overcome sales challenges

Resources:

Second City Works: Unlocking Yes, And

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Second City Works: Selling Superpowers

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Second City Works: 7 Elements of Improv

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Red Caffeine Employer Branding Playbook

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